Market Research Analyst

Job Description

About Premier Members Credit Union:

Premier Members Credit Union is a not-for-profit, co-operative banking alternative committed to our mission of building relationships and adding value every day. With this, we strive to:

• build member relationships that deliver value and demonstrate that we care
• build employee relationships that provide a challenging and fulfilling workplace
• build community relationships that strengthen the communities we serve

Our team is made up of high performers who go the extra mile, build strength through teamwork, take ownership and are committed to being lifetime learners. By joining the Premier Members team, you can expect:

• a fulfilling career not just a job

• a leadership team that is committed to your professional development

• all the important benefits you hope for, such as a generous paid time off program (plus all the bank holidays), a 401k match, competitive compensation, health insurance (medical, vision and dental) and much more!

   

  Market Research Analyst Role:

   

  The Marketing Department is looking for a Market Research Analyst to join our team. This position is responsible for uncovering, interpreting and telling the story that lives within the data. Through reporting and analysis, they support the marketing department, senior leadership and the organization in making data driven decisions.

   

  Major Duties and Responsibilities:

• Identifies, analyzes and interprets trends and patterns in complex data sets to develop recommendations to be used in promoting the organization

• Directs central market research function, anticipates and provides useful market information and establishes standards for research methodology

• Evaluates demographics, competition, prices, distribution channels and marketing outlets to develop marketing and sales strategies for existing and future products and services

• Provides market intelligence on industry issues shaping current and future business strategies and initiatives

• Conducts primary and secondary market research including focus groups, member surveys, marketing audits and competitive analysis

• Compiles, compares and analyzes membership and market data

• Manages and maintains the marketing database (MCIF)

• Oversees 1:1 direct target marketing for promotions and campaigns

• Establishes goals and objectives for campaigns and promotions

• Tracks campaigns/promotions for impact and ROI

• Conducts annual brand awareness survey

• Writes monthly reports and presentations on campaigns, promotions, and marketing initiatives for the marketing department, senior leadership team and board of directors

Job Qualifications:

Required

• BA/BS in Marketing, Business or a related field
• 3-5 years’ market research experience
• Proficient in Excel, PowerPoint and Google Analytics
• Experience in managing a complex customer database/software platform
• Excellent verbal, written, telephone and interpersonal communications skills
• Ability to manage multiple projects, prioritize and meet deadlines
• Attention to detail and strong customer service focus

Preferred

• Strong analytic, mathematical and statistical skills; ability to extract insights out of complex datasets and fact-bases
• Experience in the evaluation of marketing assets as well as data/analytical capabilities
• Understand SQL
• Experience in the Banking Industry

Experience and Skills